No main heading (H1)
Effort to fix: Quick win (under an hour)
Why it matters
The H1 tells visitors, screen readers and search engines what the page is about at a glance.
How to fix it
Add exactly one <h1> near the top that states the page's main message.
On WordPress
Many page builders style headings as H2/H3 by default; set the hero heading's tag to H1.